What Should Be the Correct Thickness of Your Business Card?
What should be the correct thickness of your business cards? It is crucial to understand the design safe zone, which is defined as the margin of your card surrounded by 1/8 inch. This area contains a bleed area of approximately 3.25 x 1.75 inches. A thin border, even if within the safe zone, could cause a design to not trim evenly. Also, a thin line near the card’s edges may cause an off-center look.
You can choose between three types of paper for your business cards, depending on the purpose of the card. Standard 14-point cardstock is a good choice, while thicker cards are typically printed on higher-density papers. However, thicker cards are generally more expensive and only ordered when customized. Depending on what you’ll use the card for, you can choose a thickness between 350-400 GSM or 150-180 GSM.
Thicker business cards are made from 32pt or 48pt card stock. Though thinner cards are easier to mail and place in cardholders, thicker cards will stand out at social gatherings and important events. According to Brandly’s records, the most common thickness for business cards is 16pt, which is approximately double the thickness of a penny. It conveys a strong impression and provides a good value.
Thick business cards also add a unique flair to your marketing efforts. Thick card stock is more likely to be kept by new contacts, giving you more creative freedom to develop your designs. Your clients will appreciate this extra touch, and your business card will be a treasured keepsake for them. In the age of digital content, it is essential to create a thick business card. This way, it will stand out in a crowded field, and help your company remain top of mind for potential clients.